The theme of Road Safety Week 2007 was child pedestrian and cyclist safety.
FMO call for all drivers to slow down around schools and residential areas to help protect children on foot and bikes.
You may ask why is this theme so important?
FMO state "there can be nothing as devastating as the violent, sudden death or serious injury of a child".
Government statistics show that road deaths among children under the age of 16 in Britain have increased by a startling 20% since 2005. Child pedestrian deaths have risen by 13% and child cyclist deaths by 55% since 2005.
In 2006, 169 children were killed on roads, of which 71 were pedestrians and 31 were cyclists. This compares to 141 children killed on roads in 2005, of which 63 were pedestrians and 20 were cyclists.
A further 2,426 children were seriously injured on foot and bike. Serious injuries include brain damage, paralysis, limb loss, burns and severe cuts.
11,368 children suffered slight injuries on bikes or on foot.
FMO who provide briefings to support road safety initiatives, said: "Remember that the faster you drive, the less time you have to react and the harder you hit someone. That’s a lesson that drivers of any age need to learn."